Hazlo simple (make it simple)

A small business guide to eliminate the absurdity and be more rational:

  1. The added complexity should not be admired, it should be avoided. When we start to turn around all possible solutions to a problem, we enter the path to chaos. It ends with contradictory ideas and people move in different directions. Simplicity requires that options must be reduced and a unique path decided.
  2. The real antidote to fear of simplicity is “common sense”. To decide on essential issues, language, logic and simple common sense must be used, and a concrete action plan should be established. Common sense is the wisdom we all share. It’s something that records an obvious truth for a community.
  3. Express ideas with simple words.
  4. Too much information can be confused, it’s what’s called infoxication. There’s a big difference between data and information. Differentiate urgent from important.
  5. Don’t trust someone you don’t understand. No creating or believing unrealistic expectations, no universal recipes, there are particular solutions.
  6. Know the competition. If you know the enemy and know yourself, you don’t have to fear the outcome of a hundred battles. If you don’t know the enemy, but you know yourself, you have the same chance of winning as losing. If you don’t know the enemy or know yourself, all your battles will be counted by defeats.
  7. It is useless to tell a river to stop, it is best to learn to swim in the sense of the current. Try to know the value provided to the customer and that your client knows you.
  8. A confusing strategy indicates that a company doesn’t know where it’s going. A simpler, and much more practical approach is to forget about “what you want to be.” Senior management should focus efforts on “what can be”.
  9. Good leaders know where they want to go. The best leaders know that directing is no longer enough. The best leaders are storytellers, motivators, facilitators. They reinforce their sense of direction or vision with words and action.
  10. The future belongs to the well-organized and well-focused company. The simpler the better. It’s time for ideas, to be transformed into strategies.

“Working more is not as effective as working better”